International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The role of personalized follow up strategies in boosting lead conversion rates in the automobile industry

Author(s) Mr. Prashant Pawar, Prof. Uma Sharma, Prof. Shoaib A Khan
Country India
Abstract This study investigates the role of personalized follow-up strategies in boosting lead conversion rates in the automobile industry. Using a sample of 251 predominantly young, vehicle buyers, the research examines the effectiveness of various communication channels and personalization techniques in enhancing customer trust and retention. Statistical analysis reveals a significant positive correlation between personalized offers and increased dealership trust (Spearman's ρ=0.223, p<.001), as well as a significant predictive relationship between quick response times and customer interest retention (β=0.221, p<.001). Findings indicate strong preferences for phone calls (88.9% approval), WhatsApp messaging (79.7%), and cross-channel consistency (74.9%). Model-specific offers and personalized financing options demonstrate particular effectiveness, especially among first-time buyers. This research provides automobile dealerships with actionable insights to optimize their follow-up strategies through multi-channel approaches, rapid response systems, and tailored communications that address customers' specific vehicle interests and financial circumstances.
Keywords Lead Conversion, Automobile Industry, Personalization, Customer Trust, Response Time, Multi-channel Communication
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-09
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.48931
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E-ISSN 2582-2160
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