Milk Market Dynamics in Shri Muktsar Sahib District, Punjab

Author(s)	Dr. Amanpreet Singh
Country	India
Abstract	This study examines the milk marketing patterns and channel preferences among dairy producers in the Shri Muktsar Sahib district of Punjab. Despite the availability of organized channels such as cooperative societies and private dairies, unorganized channels—particularly milk vendors—continue to dominate, accounting for a significant share of the marketed surplus. Data collected from sampled households reveal that over three-fourths of the total milk production is marketed, while buffalo milk is preferred for domestic use due to its higher fat and protein content. The study identifies key factors influencing channel selection, including better prices, timely payments, doorstep collection, and input supply. Direct sales to consumers and private dairies were preferred for economic returns, while convenience and flexibility drove sales through vendors. The findings underscore the need for policy interventions aimed at strengthening organized marketing systems by ensuring timely payments, expanding doorstep collection, and enhancing trust and service delivery to encourage broader producer participation.
Keywords	Rural Economy, Milk Markets, Dairy Farming, Producer Preferences
Field	Sociology > Economics
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-22

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research