Visual Storytelling in the Digital Age: Analyzing the Evolution of Minimalist Design Principles in Social Media Campaigns

Author(s)	Dr. Karunesh Kumar Kain
Country	India
Abstract	The advent of digital media has revolutionized visual storytelling, with minimalist design principles emerging as a dominant trend in social media campaigns. This study examines the evolution of minimalist aesthetics in the context of digital storytelling, exploring its influence on consumer engagement and brand communication strategies. By analyzing case studies of successful campaigns across platforms like Instagram, Twitter, and Pinterest, this study highlights how simplicity, clean design, and strategic use of white space enhance storytelling impact. The research also delves into the psychological appeal of minimalism, emphasizing its role in fostering clarity and emotional resonance in a cluttered digital landscape. This analysis provides valuable insights for marketers and designers aiming to craft compelling narratives in the digital age.
Keywords	Minimalist Design, Visual Storytelling, Social Media Campaigns, Digital Aesthetics, Consumer Engagement, Brand Communication, Emotional Resonance, Digital Marketing Strategies
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.49001
Short DOI	https://doi.org/g9rn59

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International Journal For Multidisciplinary Research