AN EVALUATION OF E-COMMERCE METRICS AND VIRTUAL BUYER DECISION IN CHENNAI

Author(s)	Dr. VINAYAGAM . A, Dr. BHUVANESWARI . S, Dr. DEVIKA . N, Dr.V.Murugan
Country	India
Abstract	Currently, digital advertising and marketing play a crucial role in the collaboration of any company, as they boost profits and facilitate the expansion of businesses by reaching a global audience. Digitalization plays a crucial role in modern marketing by implementing a strategy that relies on the virtual advancement of the business, resulting in cost reduction and global reach. Clients make purchasing decisions frequently, and a variety of additives can influence the customer's choice. Various internet programmes, Wi-Fi programmes, and digital devices have become essential in the everyday lives of numerous users worldwide. Customers are more involved in the design and development of the products and services they purchase, transferring responsibility from the producer to the buyer. The usage of cellular cell phones is increasing, leading to a growth of web clients. These customers are spending more of their time on their phones, contributing to the expansion of web usage.
Keywords	Digitalization,Customers,Buyers
Field	Sociology > Economics
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.49033
Short DOI	https://doi.org/g9r7mt

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International Journal For Multidisciplinary Research