Relationship Marketing

Author(s)	Arulmozhi Kasthurirengan
Country	India
Abstract	Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing is to create strong, emotional, customer connections to a brand. Such connections can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads. Relationship marketing is based on the tenets of customer experience management. CXM focuses on improving customer satisfaction to foster brand loyalty. While these interactions can occur in person or over the phone, much of relationship marketing and CXM is now done on the web.
Field	Engineering
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-23
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.49082
Short DOI	https://doi.org/g9q32d

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International Journal For Multidisciplinary Research