International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Exploring Go-to-Market Strategies for Operational Technology Products

Author(s) Aditi Kapildev Vatse
Country United States
Abstract This paper explores the nuances of building a Go-To-Market (GTM) strategy for Operational Technology (OT) products using the example of a salvage auto auctioning company, where operational efficiency, asset tracking, and system reliability are paramount. By examining challenges, market segmentation, value proposition articulation, and deployment strategies, it demonstrates how tailored GTM strategies can drive adoption and long-term success in high-stakes OT environments.
Field Engineering
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-23
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.49086
Short DOI https://doi.org/g9q32b
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