EMPLOYER BRANDING AS A STRATEGIC TOOL: ASSESSING ITS IMPACT ON EMPLOYEE COMMITMENT AND RETENTION IN THE AUTOMOTIVE SECTOR

Author(s)	Ms. BOOMA S, Ms. JENITHAKARTHIGA S, Ms. POOVARASI E, Ms. ROOJA V, Ms. SARANYA T
Country	India
Abstract	Employer branding is a crucial factor in the automotive sector, helping organizations attract and retain skilled employees while encouraging long-term commitment. This study investigates how well-planned employer branding initiatives influence employee loyalty, minimize turnover, and enhance overall engagement. It examines the role of organizational culture, leadership quality, and career development opportunities in shaping employee retention. The study underscores the importance of aligning branding efforts with employees’ actual experiences to foster trust and maintain a committed workforce. The findings aim to assist organizations in refining their employer branding strategies to achieve a competitive edge in managing talent effectively.
Keywords	Employer Branding, Employee Commitment, Employee Retention, Automotive Sector, Organizational Culture, Leadership, Career Development, Workforce Engagement, Talent Management, Employee Loyalty.
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-28
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.49153
Short DOI	https://doi.org/g9rsk5

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research