International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 3
May-June 2025

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Digital Transformation and Consumer Trust in Global E-Commerce: A Comparative Study of Emerging and Developed Markets

Author(s) Mr. Ytharth Gupta
Country India
Abstract Digital transformation is revolutionizing global e-commerce by fundamentally
altering how consumers perceive, interact with, and build trust in digital platforms.
Central to this evolution is the concept of digital trust—a multifaceted construct
encompassing data privacy, platform reliability, transaction security, and customer
service transparency. This study explores the relationship between digital
transformation and consumer trust through a comparative analysis of emerging
(India, China) and developed (United Kingdom, United States) markets. By
employing strategic frameworks such as PESTEL, SWOT, Porter’s Five Forces,
and Hofstede’s Cultural Dimensions, the research identifies both universal and
region-specific enablers and inhibitors of trust. Real-world data, cross-market
surveys, and case studies (including Amazon, Flipkart, Meesho, and Etsy) reveal
how cultural expectations, regulatory environments, technological infrastructure,
and economic maturity influence consumer behaviour. Notably, the findings show
that while consumers in developed markets tend to prioritize data governance and
service quality, users in emerging economies are driven by accessibility, mobile
usability, and social validation. The paper concludes by proposing a hybrid trust
building model that balances regulatory oversight, platform innovation, and digital
literacy as pillars of sustainable e-commerce growth. These insights are valuable
for business leaders, policymakers, and technology designers aiming to foster
globally inclusive and trusted digital ecosystems.
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-25
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E-ISSN 2582-2160
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