International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Women’s Consumer Behaviour towards Organic Personal Care Personal Care Products

Author(s) Dr. P PARIMALADEVI, Ms. S POONGODI
Country India
Abstract This study examines women's consumer behaviour towards organic personal care products, focusing on their preferences, awareness, and buying patterns. It highlights key factors like health consciousness, environmental concern, and product trust influencing their choices. The findings offer insights for better marketing and product development strategies.
Keywords Organic personal care, consumer behaviour, natural ingredients, perceived safety, post-purchase satisfaction.
Field Arts
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-28
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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