International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 4
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Neuro-Management in Practice: A Cognitive Approach to Leadership and Decision-Making in Select Companies of Ballari

Author(s) Dr. V Lakshmi Lakshmi
Country India
Abstract This study explores the application of neuro-management—an emerging field combining cognitive neuroscience with leadership and decision-making—in select companies of Ballari. With traditional leadership models being redefined by brain-based approaches, the research investigates how cognitive techniques influence managerial behaviour and organizational performance. Using a descriptive and analytical design, data were collected from 100 leaders through purposive sampling. Statistical analysis using SPSS, including regression and ANOVA, revealed a significant positive impact of neuro-management on leadership practices and decision-making performance. Leaders using brain-based techniques demonstrated stronger emotional regulation, strategic thinking, and consistency in high-pressure situations. The model showed a good fit (R² = .512; F(1, 98) = 102.63, p < .001), confirming the effectiveness of cognitive leadership practices.
The study addresses a key research gap by focusing on regional businesses rather than metropolitan or multinational firms. It highlights the need for structured neuro-leadership training, integration of cognitive assessments in HR practices, and long-term monitoring of neuro-management outcomes. In conclusion, neuro-management enhances leadership effectiveness and decision quality in regional industrial contexts, offering a scientific foundation for future organizational development.
Keywords Neuro-management, Cognitive leadership, Decision-making, Emotional intelligence, Organizational performance
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-28
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E-ISSN 2582-2160
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