International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Customer Awareness and Satisfaction Towards Nbfcs Services: with Special Reference to Mysore District

Author(s) Mr. Chandrashekhar C, Dr. Parameshwari G
Country India
Abstract Non Banking Financial Companies (NBFCs) have emerged as crucial alternatives to the traditional banking sector, offering prompt and efficient services with simplified formalities to meet diverse financial needs. This paper assesses the level of customer awareness and satisfaction regarding NBFC services in Karnataka, specifically within the Mysore district. Utilizing primary data collected from 110 NBFC customers via a structured questionnaire, the study analyzed the impact of demographic factors on both awareness and satisfaction. Findings reveal that while awareness of services like gold loans is high, knowledge regarding loans for Small and Medium Enterprises (SME) is significantly low. The study concludes that there is no significant difference between customer awareness levels about various NBFC services and their demographic characteristics. Similarly, customer satisfaction levels do not significantly differ based on demographic factors, with the notable exception of occupation, where satisfaction levels vary significantly between business and other occupational groups. These insights underscore the need for targeted awareness campaigns and tailored service delivery by NBFCs to enhance overall customer engagement and satisfaction.
Keywords Customer satisfaction, Service quality, Non-Banking Financial Companies (NBFCs).
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.49512
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals