International Journal For Multidisciplinary Research

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Regenerative Tourism in an Avian Destination: the case of Kazhuveli in Tamil Nadu, India

Author(s) Mr. AMAN SHIVA, Prof. Dr. R.C. ANU CHANDRAN, Ms. REENA ESTHER RANI
Country India
Abstract This research study investigates the potential of Kazhuveli, a bird sanctuary in Tamil Nadu, as a destination for regenerative tourism. Kazhuveli, located in the Tindivanam forest division of the Villupuram district, is a protected area known for its rich avian biodiversity and is considered an ornithologist's paradise. It adopts a qualitative research design and utilizes a case study method to examine the impact of existing avian fauna projects in Kazhuveli. The research emphasizes the importance of sustainable tourism ventures. It highlights the educational value of Kazhuveli as a site that attracts a diverse range of migratory birds, including storks and ibis. The study explores the potential of engaging the local community and maps out avenues for their involvement in the development of the destination. One of the key findings of this research is the identification of nature trails that can contribute to regenerative tourism in Kazhuveli. Field visits were conducted to assess the niche tourism aspects that can be incorporated into the regenerative tourism model proposed in the study. Insights from key tourism experts from the public and private sectors, as well as from focus group interviews, were compiled to inform the research. The study also examines the role of technological innovations such as Artificial Intelligence and Smart Tourism in enhancing the visitor experience and attracting eco-tourists to Kazhuveli. It emphasizes the importance of resource stewardship and the need to ensure that tourists can enjoy the offerings of the destination in a sustainable manner. The research concludes by providing cues for future research, particularly in relation to the educational and experimental aspects of ecotourism in Kazhuveli. Overall, this study sheds light on the potential of Kazhuveli as a destination for regenerative tourism, highlighting its unique attributes and resources that are yet to be fully tapped for competitive advantage.
Keywords Regenerative Tourism; Sustainable Development; Resource Stewardship; Ornithology
Field Sociology > Tourism / Transport
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.49530
Short DOI https://doi.org/g9vphq
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