Exploring Consumer Insights and Behavioral Responses to Eco-friendly Packaging

Author(s)	Ms. Aman Preet Kaur, Dr. Parampal Singh, Prof. Paramjit Singh
Country	India
Abstract	General perception and awareness of eco-friendly packaging among consumers was studied with a focus on understanding the factors that influence sustainable choices in product packaging. The study aims to assess consumer attitudes, preferences, and the level of environmental consciousness related to packaging alternatives that minimize ecological impact. Using a quantitative research approach, data was collected through survey method using well-structured questionnaire and subsequently analyzed to evaluate the role of factors such as environmental concern, aesthetics, cost, and brand influence in shaping consumer behavior. The findings indicate a growing inclination towards sustainable packaging solutions, though cost and limited awareness remain key barriers. The insights derived from this research can guide businesses and policymakers in developing effective strategies for promoting eco-friendly practices and fostering a more sustainable marketplace.
Keywords	Eco-friendly packaging, perception, Environmental awareness, Environmental impact, Eco-conscious purchasing.
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-05
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.49585
Short DOI	https://doi.org/g9s9c7

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International Journal For Multidisciplinary Research