International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 7 Issue 4
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A STUDY ON THE IMPACT OF SOCIAL MEDIA ADVERTISING ON COSMETICS IN MADURAI

Author(s) Dr. Akila Mary J, T. Keerthana, P. Srivani
Country India
Abstract This study addresses the lack of localized insights into how social media advertising influences consumer behaviour, purchasing decisions, and brand perceptions in regional market sectors. Despite the heavy use of platforms like Instagram, Facebook, and YouTube for cosmetics marketing, their effectiveness in shaping consumer choices and brand perceptions in Madurai is unclear. Additionally, there is a need to identify the challenges affecting the success of social media campaigns in this sector.
Keywords Social media advertising, Consumer behaviour, Purchasing decision, Brand perception, Effectiveness.
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-28
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E-ISSN 2582-2160
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