International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Consumer Insights Towards Branded and Non-Branded Spices in Barabanki District

Author(s) Dr. Ankita - Srivastava
Country India
Abstract Spices hold a pivotal position within the culinary traditions of India, esteemed for their unique flavors, alluring aromas, and health-promoting properties. However, the phenomenon of adulteration in spices has surfaced as a pressing concern, endangering food safety and public health. The objective of our study was to assess the consumer perceptions and price differences in branded and non-branded/unpackaged spices. Our survey-derived data represents the purchasing behaviors of 120 consumers. The majority of consumers exhibits a preference for packaged/branded spices, while significant number of consumers/purchaser like to purchase non-branded/unpackaged varieties. Consumers demonstrate confidence in the quality of branded spices, although pricing remained a critical consideration for majority of consumers in their purchasing decisions. Finding of this study reveals that people are aware about using safe and hygienic spices. Branded spices provide the confidence of quality but at a high cost. This forces poor people to purchase non branded/unpackaged spices at low prices that may sometimes, harmful. We strongly recommend consumer awareness and monitoring of the enforcement of FSSAI standards that are crucial for ensuring the availability of pure and safe spices in the open market for everyone.
Keywords Spices, Food Safety, Branded, Consumer opinion, Purchasing
Field Biology > Agriculture / Botany
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.49746
Short DOI https://doi.org/g9r8b9
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