International Journal For Multidisciplinary Research

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Consumers Satisfaction, Perception towards Voice Assistants tools: An Empirical study among the consumers in Malappuram District

Author(s) Mr. Sreejith P, Dr. KANNAN P
Country India
Abstract The usage of advanced technologies and allied applications are easing our works. Now a days there is a larger number of increase in the number of online shoppers and online service users. Voice assistance tools such as Alexa, google assistants, Apple siri, etc. are the powerful tool for easing online search efforts. Only few studies are conducted about the tools and its applications among public. Most of the studies are concentrated on the satisfaction and its general usage. This study is primary investigate the convenience and satisfaction level for the usage of the voice assistance tools. It also measures the influence of voice assistants on overall consumer purchasing behavior. The necessary data are gathered from respondents using voice assistants’ tools for their purchase residing in Malappuram district. Data are collected by using a structured questionnaire with open ended and closed ended questions. The entire important variable (satisfaction, perception, etc) are collected by using 5 point Likert scales. The sample size is limited to 150 respondents. It is found that respondent’s level of perception is different among their age group. The research focused on consumers aged 18 and above, and a non-probability purposive sampling method was employed. Most of the respondents are considering the voice assistants are of ease of use. The respondents are well aware about the trust and security of the voice assistants’ tools. Performance, reliability, user interface, and trust/privacy exhibit very strong positive correlations with overall satisfaction
Keywords Voice Assistants, satisfaction, Perception, Trust and security, Convenience
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.49928
Short DOI https://doi.org/g9r7pn
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