International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Social Media Reels Usage towards Religious Minorities and Political Mind-shift in India- An In-depth Content Analysis

Author(s) Prof. Annu Biswas
Country India
Abstract Short video clips or reels have become the most convenient medium of sharing information on social media platforms. However, these can also be potentially misused for circulating content that is false, unverified or carries bias. Literature affirms that media consumed in any form, has the potential to form or alter mass opinions. This research sought to unravel the intricate dynamics between online content, religious bias and political perceptions. The study undertook an in-depth examination of the content within 50 reels circulating in social media, focusing on their intended effects on perception towards religious minorities and political mind-shift among Indian users. By adhering to ethical considerations and transparency in reporting, a rigorous content analysis methodology was employed. The findings are suggestive that visual elements in the reels are intended to provoke religious divide towards minorities, often with exaggeration of false information as true, and associating Indian political figures with religious ideologies, thereby having the tremendous potential to drastically shape public opinions. This study not only aligns with the current zeitgeist of digital communication but also underscores the broader implications of content dissemination on social media platforms.
Keywords Social Media, Short Video Clips, Reels, Digital Psychology, Religious Minorities, Political Mind-shift, Public Opinion, Content Analysis
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-06-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.49971
Short DOI https://doi.org/g9r8ch
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