Beyond Monitoring: BA's Role in Executive Agility

Author(s)	Ms. Kiruthika P
Country	India
Abstract	This paper examines the changing perceptions and applications of business analytics (BA) by senior management, moving beyond conventional monitoring to include agile and dynamic strategic decision-making. Building on the foundational premise that BA facilitates "fact-based" decisions, this research investigates how top executives combine BA with other sources of knowledge, especially in unstable business contexts. It analyzes the obstacles and facilitators of advanced BA implementation, such as cultural influences and the necessity for data literacy. By synthesizing existing literature, this paper introduces a framework in which BA not only informs but also actively influences organizational agility and dynamic capabilities, allowing for proactive responses to intricate market shifts. The results indicate a transition towards prescriptive analytics and real-time data processing as essential components for executive decision-making, underscoring the implications for future research and practice in promoting data-driven leadership.
Keywords	Business Analytics, Strategic Decision-Making, Organizational Agility, Prescriptive Analytics, Data-Driven Leadership.
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.49994
Short DOI	https://doi.org/g9r7pd

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