Beauty Salon Management: Strategies for Building a Competitive Edge

Author(s)	Dr. Nigaar Sameer Patel
Country	India
Abstract	With the growth of services sector in global arena, the cult of beauty and popularity of beauty services is gaining momentum. Along with growth of demand comes increase of competition in both domestic and global markets. Thus, for successful business operation of the organization marketing and its approaches are imperative. Management of beauty salon ensures that the consumer's and manufacturer's interests are aligned, and it serves as the foundation for the establishment of effective manufacturing and competitiveness of the companies. Although, abrupt shifts in the economy, politics, the growth of competitors' forces oblige the company to reconsider its strategy in order to maintain previous level of profitability. Hence, improving marketing strategy is an integral part of a successful business operation. For this purpose the management of beauty salon has been chosen for this research paper. The problems faced by beauty salon along with the strategies to cope up with the same has been discussed in this paper
Keywords	beauty salon, consumers, competition, manufacturing
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50012
Short DOI	https://doi.org/g9r7n8

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research