A Study on Investment Awareness of Government Employees in Idukki District

Author(s)	Mr. KRISHNAKUMAR K
Country	India
Abstract	This study examines investment awareness among government employees in the Idukki district, India, with a focus on demographic factors such as age, gender, income level, education, and retirement planning. The research investigates how these factors influence employees' investment decisions, preferences, and risk tolerance. The study uses a mixed-methods approach, combining quantitative surveys with qualitative interviews and focus groups to collect data from 100 respondents. The findings indicate that investment awareness in the government employees preference for riskier investments like shares, debentures, and mutual funds. Gender and income levels also play a significant role in shaping investment decisions. The study highlights the need for enhanced financial education and suggests strategies to improve investment awareness for government employees. This research provides valuable insights for policymakers and financial institutions in designing effective investment education programs
Keywords	Key Words: Investment awareness, government employees, financial literacy, demographic factors, risk tolerance, investment decisions, Idukki district, financial education, age, gender, income level, education, retirement planning, mixed-methods research
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50090
Short DOI	https://doi.org/g9r7nr

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