Conversational AI in Business: The Impact of AI-Designed Chatbots on Brand Communication

Author(s)	Mehak Dandona
Country	India
Abstract	This research paper explores the role of AI-designed chatbots in transforming brand communication within modern business environments. With advancements in Natural Language Processing (NLP) and Machine Learning (ML), conversational AI tools have redefined how brands engage with customers by offering real-time, personalized, and efficient communication. The paper examines how chatbots influence customer engagement, satisfaction, and loyalty while analyzing the psychological and design aspects that enhance user experience. Through industry case studies, it highlights applications of chatbots in sectors such as retail, banking, and healthcare and discusses their impact on productivity, operational efficiency, and brand perception. Challenges, including ethical concerns, data privacy, emotional limitations, and the balance between automation and human interaction, are also addressed. The study concludes by emphasizing the importance of ethical design and emotional intelligence in shaping the future of conversational AI in business communication.
Keywords	Conversational AI, chatbots, brand communication, customer engagement, personalization, user experience, artificial intelligence, machine learning, natural language processing, customer service
Field	Arts
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-09
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50187
Short DOI	https://doi.org/g9w5f9

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International Journal For Multidisciplinary Research