“An Exploratory Study of Consumer Decision Making with Reference to Nutraceuticals.” (With Special Reference to Consumers of Aurangabad & Jalna District)

Author(s)	Ms. Shadha Abdulrahman Mohammed Al-gailani
Country	India
Abstract	Abstract: The nutraceuticals market in India holds a lot of potential and is expected to double in the next five years and by almost five-folds between 2010 and 2020. The Indian nutraceuticals market has grown from $1 billion in 2008 to $1.820 billion. In this study researcher examined Consumer demographics such as gender, age, education, occupation, annual household income and place where the respondent is staying currently have no association with consumer decision making for nutraceuticals.
Keywords	Key words: Nutrition, Pharmaceutical, Consumer, decision making.
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-09
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50220
Short DOI	https://doi.org/g9s9hv

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International Journal For Multidisciplinary Research