Consumer Behavior in the creation of Retail Management

Author(s)	Arulmozhi Kasthurirengan
Country	United States
Abstract	Retailers recognize that a greater understanding of customers can enhance customer satisfaction and retail performance. This article seeks to enrich this understanding by providing an overview of existing consumer behavior literature and suggesting that specific elements of consumer behavior—goals, schema, information processing, memory, involvement, attitudes, affective processing, atmospherics, and consumer attributions and choices—play important roles during various stages of the consumer decision process
Keywords	Attributes, Psychology, Consumers, Communication, Post purchases, Consumer Behavior, Employee Interactions, Positive Attitudes, Retailing Researchers, Intellectual Stimulation, Social Interactions.
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-07
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.50255

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