Social Media Marketing in Retail Industry

Author(s)	Arulmozhi Kasthurirengan
Country	United States
Abstract	Social media marketing significantly influences consumer decision-making in the retail industry by shaping awareness, providing information, and driving purchase intentions. Retailers can leverage platforms to engage consumers, build relationships, and ultimately increase sales. AI is increasingly used in social media marketing for retail to enhance customer experience, drive sales, and gain deeper insights into customer preferences. This includes using AI-powered chatbots, personalized recommendations, and predictive analytics to automate tasks, deliver personalized experiences, and understand customer behavior. AI is also being used for social media advertising, content creation, and sentiment analysis to improve campaign efficiency and effectiveness
Keywords	Targeted Marketing, Media Marketing, Specific Demographics, Purchase Intentions, Driving Sales, Social Platform, Medial Ads, Personal Recommendations, Purchasing Decisions.
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-08

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