International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 3
May-June 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Power of Destructive Innovation and Evolution: Shifts in the Customer Value System

Author(s) An Hang, Wang ShuMin, Huang Bo, Archita Chakraborty
Country China
Abstract The study contributes to simplifying the idea of innovation and its effect on evolution. That ultimately led to change in the customer value system. “Clayton Christensen, a professor at Harvard Business School'', developed the phrase "disruptive innovation". According to Christensen, Disruptive innovation is "a mechanism that occurs when a service or a product refers to a process in basic applications at the bottom of a marketplace and then ruthlessly rises up industry, possibly replacing established rivals. “Disruptive innovation” has been a feature of the corporate sector, especially as technology increases. Mobile phones, for example, started affecting telephone service and telecommunications companies’ years ago. Nevertheless, the emerging enterprises are affected by the disrupting innovations, and this sector is increasing and changing at an incredible pace. According to recent research, among the most significant elements influencing consumer value is innovation. Nevertheless, there has been relatively little detailed examination on these topics.
The imminent threat and potential in the "disruption of technology" rests in the change of employee and consumer behaviour, attitudes, and objectives. Businesses experience a conundrum when they spend budgets and resources in conventional technologies and operational approaches (business as normal) vs the unpredictability regarding how those expenditures match well, or do not correspond with industry and behaviour developments.
Keywords Competitive Strategy, Destructive innovation, Innovation Metrics
Field Business Administration
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-08-03
Cite This Power of Destructive Innovation and Evolution: Shifts in the Customer Value System - An Hang, Wang ShuMin, Huang Bo, Archita Chakraborty - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5041
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.5041
Short DOI https://doi.org/gskdx2
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2 Cover Page Vol 6 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com