Business Opportunities for Turmeric Startups through the National Turmeric Board

Samyak Dalailama Lakkavathula

Business Opportunities for Turmeric Startups through the National Turmeric Board

Author(s)	Ms. Samyak Dalailama Lakkavathula
Country	India
Abstract	Turmeric stands as a vital cultural component in India, and it serves as the essential culinary and medicinal component known as the "Golden Spice." India’s dominance over 65% of global turmeric manufacturing production was the foundation for establishing the National Board of Turmeric (NTB) in 2025. The National Board of Turmeric (NTB) is designed to advance innovations, drive trade activities, promote exports, and assist turmeric businesses. This study explores how NTB initiatives are unlocking new business opportunities for turmeric-focused startups and entrepreneurs across India. This study draws insights from both primary and secondary sources. Primary data was collected through interviews with key stakeholders, including the Chairman of the National Board of Turmeric (NTB), the Member of Parliament of Nizamabad, the Farmer Producer Organisation (FPO) Nizamabad Cluster, turmeric farmers, and traders. Secondary sources such as academic research, government reports, and market analyses were used to examine NTB's role in promoting entrepreneurship, boosting exports, and supporting innovation. The analysis explores how curcumin content adds value to industrial products, influences pricing strategies, and shapes diverse market segments. NTB offers three pillars of support that directly benefit startups: market access (domestic and international), financial assistance, and trade facilitation services. These initiatives have encouraged entrepreneurs to invest in high-curcumin turmeric varieties suited for the pharmaceutical and nutraceutical sectors, while also enabling value-added diversification in everyday culinary, wellness, and spiritual products. Low-curcumin turmeric continues to serve mass-market needs, while premium turmeric applications include skincare products, health supplements, and traditional offerings like kumkum. By fostering an ecosystem of innovation and providing strategic support, NTB empowers turmeric startups to scale operations, meet growing global demand, and contribute to rural entrepreneurship and sustainable agriculture. With the proper backing, India’s turmeric startups are well-positioned to lead the next wave of growth in agri-based export ventures.
Keywords	National Turmeric Board, Turmeric, Business Opportunities, FPO, Entrepreneurs, Innovation
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-07

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Business Opportunities for Turmeric Startups through the National Turmeric Board

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