From Screen Queens to Meme Queens:Gender Satire and Performativity in theAge of OTT

Author(s)	Ms. Rimma Quadros
Country	India
Abstract	As the production and consumption of content have migrated to digital spaces, a new form of gendered representation has emerged. This new wave is characterized by its humor, irony, and criticism of society. Drawing on popular OTT shows and films, the research examines how gender satire subverts and affirms stereotypes and their repercussions on societal perceptions, especially among youth in urban areas. Through the examination of satire in Indian Over-The-Top (OTT) media, this article explores the evolving portrayal of gender with specific reference to women and gender nonconforming individuals. In this paper, the author analyzes a series of over-the-top (OTT) productions that have become meme material or gone viral. The productions are Four More Shots Please, Masaba Masaba, Panchayat, and The Great Indian Dysfunctional Family. The analysis is grounded in content analysis, audience reception theory, and feminist media analysis, which the paper will focus on. In the internet era, gender satire is a double-edged sword, revealing both progressive potential and performative risk. The research sheds light on the dual character of this genre.
Keywords	Gender Representation, satire, OTT platforms, feminist media theory, Indian web shows, memes,
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-08
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50593
Short DOI	https://doi.org/g9s9mq

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