International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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THE ROLE OF SUSTAINABLE HR PRACTICES IN ENHANCING EMPLOYEE RETENTION IN THE AUTOMOBILE INDUSTRY: A STUDY OF SIDCUL, RUDRAPUR, UTTARAKHAND

Author(s) Ms. Deepti Raj Verma, Dr. Ankit Kumar, Dr. Vivek Devvrat Singh
Country India
Abstract The automobile industry in India plays a vital role in economic growth, and maintaining a skilled and committed workforce is essential for sustained organizational success. Employee retention is a critical challenge, with high turnover rates affecting productivity and operational continuity. This study explores the role of sustainable Human Resource (HR) practices in enhancing employee retention within the automobile sector in SIDCUL (State Infrastructure and Industrial Development Corporation of Uttarakhand), Rudrapur, Uttarakhand. By focusing on green HR initiatives, work-life balance, career development opportunities, and employee well-being programs, this paper seeks to identify how these sustainable HR strategies impact employee satisfaction and retention. The research utilizes both qualitative and quantitative methods, including employee surveys, interviews with HR managers, and a case study of a leading automobile manufacturing company in SIDCUL. The findings reveal a positive correlation between sustainable HR practices and employee retention, suggesting that organizations can significantly improve workforce stability through investments in sustainable HR initiatives.
Keywords Sustainable HR practices, employee retention, automobile industry, green HR initiatives, work-life balance, career development
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-11
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.50609
Short DOI https://doi.org/g9s9mc
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