Cultural Sensitivity in Global Advertising: The Strategic Role of Inclusive Marketing in Building Brand Trust and Engagement “A Case Study Analysis of Pepsi, Coca-Cola, and Nike Campaigns”

Author(s)	Dr. ANAMIKA KADAM, Ms. MEHAK GOEL
Country	India
Abstract	As the world continues to get smaller with increased interconnection, global advertising requires an immense amount of cultural awareness so that messages resonate with different audiences and, thereby, do not cause rejection. This study examines the role of culture awareness in international advertising through the case histories of Pepsi, Coca-Cola, and Nike. From a mixed-method approach, composed of surveys and literature review, the paper gives factors that affect consumer trust, loyalty, and perception. The findings reveal that culturally sensitive advertising increases customer engagement, while insensitive advertising subjects a company to great reputation risk. It provides for localization, working with local experts, and suggesting inclusive messages for brands, which are key tools in brand-building for succeeding in global markets.
Keywords	Cultural Awareness, Global Advertising, Consumer Perception, Localization, Brand Building.
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50630
Short DOI	https://doi.org/g9s9k2

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International Journal For Multidisciplinary Research