International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 7 Issue 4
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Understanding the Impact of Online Shopping on Consumer Buying Behavior

Author(s) Ms. Sujatha S, Gandham Prathibha
Country India
Abstract The rapid growth of e-commerce has significantly transformed traditional retail practices and consumer behavior. This study investigates the psychological, emotional, and digital factors influencing consumer buying decisions in the context of online shopping. With the proliferation of mobile commerce, personalized recommendations, and influencer marketing. Consumers are increasingly guided by digital touchpoints such as real time reviews and social media content.
Through a structure questionnaire administered to 100 respondents primarily young adults aged 15-25 the research explores key motivators like convenience, trust, product variety, and the role of online reviews. Findings indicate that most consumers shop occasionally due to time constraints and are highly influenced by real time feedback and personalized content. Emotional responses such as excitement, joy, and satisfaction play a crucial role in purchase decisions, with product quality and digital trust emerging as major concerns.
The study provides actionable insights for businesses to enhance online shopping experiences, foster customer loyalty, and optimize digital marketing strategies in an evolving retail landscape.
Keywords Keywords: E-commerce, Proliferation, Digital trust, Consumer behavior.
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-11
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.50752
Short DOI https://doi.org/g9s9pk
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E-ISSN 2582-2160
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