Ecotourism Development Strategy in the Karimunjawa National Park

Author(s)	Tn. Kristianto Kristianto Kristianto, Fuad Muhammad, Rina Kurniati
Country	Indonesia
Abstract	Karimunjawa National Park has seen a surge in tourism over the past decade. However, many tourists lack awareness of ecotourism principles, leading to ecological damage, particularly to coral reefs. A recent study by the park manager found 7.48 hectares of damage, mostly due to tourism. To address these issues, a comprehensive ecotourism strategy is needed. This study aims to develop such a strategy using the AHP and SWOT methods. The results, which combine AHP and SWOT, show an IFAS value of 0.59 and an EFAS value of 1.06. This suggests that a robust strategy, choosing the six SO (Strengths-Opportunities) and ST (Strengths-Threats) strategies with the highest values, is key to preserving the environment through ecotourism and conservation.
Keywords	Ecoturism, Development Strategy, Karimunjawa National Park
Field	Sosiologi > Pariwisata / Transportasi
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-13
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50830

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