Awareness level of Consumer for Counterfeit Products

Author(s)	Ms. Shikonia NA, Dr. Komal Rani NA
Country	India
Abstract	This research paper aims to know consumer awareness towards counterfeit products and how demographic profile of consumers such as their age, gender, education qualification, social status, marital status, income level and residential area effect their awareness towards counterfeit goods. For research purpose convenience sampling method was used. Total 130 questionnaire distributed in Rohtak district out of which 100 are used for analysis. Data analyses with the help of SPSS. Mean, frequency, t-test, Anova were used as analysis tools. Result indicated that there is significant difference between educational qualification, income level, Residential area and consumer awareness towards counterfeit goods, where there is no significant difference between age, gender, marital status, social status and consumer awareness towards counterfeit goods.
Keywords	Consumer behavior, consumer awareness, counterfeit products, global market
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-13
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.50847
Short DOI	https://doi.org/g9s9rs

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