International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 4
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The Journey of Artificial Intelligence in E-commerce: An Annual Insights

Author(s) Ms. Shivani Anand, Prof. Dr. Mahesh Chandra Prasad
Country India
Abstract Abstract
This study examines the evolution of artificial intelligence (AI) in the e-commerce industry, tracing its progression in three phases, namely, the early adoption phase (2000-2010), the rapid growth phase (2011-2015) and the maturity & innovation phase (2016-present). The early phase has laid the foundation for AI to flourish in the e-commerce industry. The next phase has improved recommendation systems and machine learning and has accumulated vast customer data to train AI models. More sophisticated AI techniques, such as generative AI, are used in the current phase.
This study investigates the remarkable milestones in integrating artificial intelligence into e-commerce, focusing on key innovations and challenges that have shaped the industry. It is based on secondary data, and findings are derived from the thematic analysis of qualitative data. This comprehensive analysis provides valuable insights for businesses, policymakers, and researchers seeking to understand the evolution of artificial intelligence in e-commerce to make more advanced strategies and policies in the rapidly evolving market. The study concludes by discussing the future trends and potential challenges of integrating AI into e-commerce.
Keywords artificial intelligence, innovation, challenges, e-commerce.
Field Sociology > Administration / Law / Management
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-17
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.50915
Short DOI https://doi.org/g9tzz6
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