Digital Payments: Opportunities and Challenges for Start-ups in Bihar

Shah Ali Adnan; Diwakar Pathak

doi:10.36948/ijfmr.2025.v07i04.51038

Digital Payments: Opportunities and Challenges for Start-ups in Bihar

Author(s)	Dr. Shah Ali Adnan, Dr. Diwakar Pathak
Country	India
Abstract	India's digital payment landscape has undergone a remarkable transformation, marked by exponential growth in transaction volumes and value, largely driven by the Unified Payments Interface (UPI). This national surge presents a significant opportunity for start-ups across the country, including those in Bihar. Bihar, a state actively fostering its entrepreneurial ecosystem, is emerging as a unique "digital desi" proving ground, where localized innovation and grassroots adoption are shaping its digital future. However, start-ups in Bihar face distinct challenges in fully leveraging digital payments. These include persistent infrastructure gaps (limited high-speed internet, erratic electricity), significant digital literacy and awareness deficits (especially among women and rural populations), pervasive security concerns and a fragile trust environment, and complexities in market access due to cash reliance and low consumer awareness of new digital products. Technical integration hurdles and navigating regulatory complexities further compound these issues. Despite these obstacles, the proactive Bihar Start-up Policy and IT Policy, coupled with national digital initiatives, provide a supportive framework through seed funding, incubation, and a push for digital infrastructure. Overcoming these challenges will require a multi-pronged approach focusing on enhancing last-mile connectivity, boosting targeted digital literacy and cyber security awareness, tailoring digital payment solutions to local needs, streamlining technical support, and simplifying regulatory processes. This report delves into these dynamics, offering a comprehensive analysis of the opportunities and challenges for digital payment-enabled start-ups in Bihar and proposing strategic pathways for sustainable growth.
Keywords	Keywords: Digital Payments, Bihar Start-ups, Digital Literacy, Infrastructure Gaps, Regulatory Complexities
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-13
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51038
Short DOI	https://doi.org/g9s9tm

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Digital Payments: Opportunities and Challenges for Start-ups in Bihar

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