International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Ferrari S.p.A.: A Comprehensive Study of Strategy and Market Position

Author(s) Mr. Arav Himatsingka
Country India
Abstract This paper offers a thorough market and strategic study of Ferrari S.p.A., one of the top manufacturers of luxury sports cars globally. The study evaluates Ferrari's marketing strategies critically, emphasising how the company relies on product and marketing principles. Key political, economic, social, technological, environmental, and legal issues influencing Ferrari's operations are identified through a thorough examination of the company's marketing environment utilising the PESTEL framework. The study also critically examines Ferrari's marketing mix with a discussion of future success determinants, emphasising the necessity for the corporation to maintain its market leadership and brand reputation in the electric car era by ongoing innovation, environmental initiatives, and adaptation to changing consumer preferences.
Keywords Ferrari S.p.A., luxury automotive industry, strategic analysis, brand equity, product concept, Veblen effect, marketing mix, sustainability, electric vehicles, competitive advantage.
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-13

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