
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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Ferrari S.p.A.: A Comprehensive Study of Strategy and Market Position
Author(s) | Mr. Arav Himatsingka |
---|---|
Country | India |
Abstract | This paper offers a thorough market and strategic study of Ferrari S.p.A., one of the top manufacturers of luxury sports cars globally. The study evaluates Ferrari's marketing strategies critically, emphasising how the company relies on product and marketing principles. Key political, economic, social, technological, environmental, and legal issues influencing Ferrari's operations are identified through a thorough examination of the company's marketing environment utilising the PESTEL framework. The study also critically examines Ferrari's marketing mix with a discussion of future success determinants, emphasising the necessity for the corporation to maintain its market leadership and brand reputation in the electric car era by ongoing innovation, environmental initiatives, and adaptation to changing consumer preferences. |
Keywords | Ferrari S.p.A., luxury automotive industry, strategic analysis, brand equity, product concept, Veblen effect, marketing mix, sustainability, electric vehicles, competitive advantage. |
Field | Business Administration |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-07-13 |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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