Role of Artificial Intelligence in optimizing Effectiveness of Digital Marketing in Real Estate

Author(s)	Mr. Mohit Agarwal, Dr. Nikita Singhal
Country	India
Abstract	Digital Marketing has influenced the way companies are targeting their potential customers and have been successful in altering customer perception and their choices to help decision making thereby enabling the companies to achieve sales targets easily. Artificial Intelligence, the golden term in today’s marketing domain, has replaced the conventional marketing strategies. The connotation AI has deep meaning and not merely technical enhancement of human intelligence with the help of machines. When combined with Digital Marketing strategies, AI has miraculously augmented effectiveness of reaching target customers, by generating tools to positively influence consumer perception of aesthetics and tangibility of product especially in real estate sector where the marketing comes into picture even before the product is ready.
Keywords	Artificial Intelligence, Digital Marketing, Real Estate
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-15
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51145
Short DOI	https://doi.org/g9s9st

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International Journal For Multidisciplinary Research