International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 7 Issue 4
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Neural Triggers of Purchase: A Role of Neuromarketing in Consumer Buying Behaviour

Author(s) Ms. INDIRASHINI B, Dr. KALAIYARASI S
Country India
Abstract This study explores the intricate relationship between neural mechanisms and consumer purchasing behavior, emphasizing the pivotal role of neuromarketing in decoding the subconscious drivers of buying decisions. By integrating neuroscience with marketing strategies, neuromarketing provides a window into the emotional and cognitive processes that shape consumer preferences and actions. Utilizing advanced techniques such as brain imaging, biometric analysis, and eye-tracking, this research investigates how neural triggers—particularly emotional responses and sensory stimuli—impact the likelihood of purchase. The findings highlight that emotional engagement and visual cues significantly influence consumer intent, often surpassing rational deliberation in driving purchase behavior. Furthermore, the study discusses how memory recall, decision fatigue, and brand familiarity interact within the consumer’s brain to guide choices in complex market environments. The implications underscore the necessity for marketers to design campaigns that resonate on a neural level, fostering deeper brand connections and more effective persuasion. Ethical considerations regarding consumer privacy and manipulation are also addressed, advocating for responsible application of neuromarketing insights. Ultimately, this research contributes to a comprehensive understanding of how neural triggers can be harnessed to inform marketing practices and enhance consumer engagement in an increasingly competitive landscape
Keywords Neuromarketing, Brain imaging, Subconscious Influences
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-17
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.51249
Short DOI https://doi.org/g9tz67
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