Influence of Social Media Advertising on the Buying  Decisions of Rural Consumers for FMCG products

Author(s)	Ms. Shristy Agrawal, Mr. MAYANK VASHISHTH
Country	India
Abstract	In today’s world of social media, large number of consumers use social media platforms for their decisions regarding their daily use products like FMCG products. Majority of population of India are rural. The main of this paper is to know about the influence of social media on rural consumers in buying FMCG products. This can be done with the help of structured questionnaire by using descriptive research design. A sample of 80 respondents is taken to determine the results. The findings of the study are that average number of rural consumers use social media in purchasing of FMCG products.
Keywords	Keywords: - Fast Moving Consumer Goods, Buying Preference, Social Media, Rural Consumer
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-19
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51482
Short DOI	https://doi.org/g9t2b8

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International Journal For Multidisciplinary Research