
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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Identification and Evaluation of Key Factores influencing E-commerce approach by SMEs in Tirana District
Author(s) | Dr. Zhaneta Ndregjoni, Dr. Ledia Sula, Prof. Dr. Liliana Elmazi (Billa) |
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Country | Albania |
Abstract | This paper identified and evaluated the key factores influencing e-commerce approach by SMEs in Tirana district, which are: sales increase; efficiency; profits; business value; distribution costs; promotion costs; exchange of information; access to new markets; access to technological competencies; building consumer satisfaction. |
Keywords | SME, E-Commerce, efficiency, distribution and promotion costs, exchange of information, consumer satisfaction, Chronbach alpha coefficients |
Field | Mathematics > Economy / Commerce |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-07-20 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.51514 |
Short DOI | https://doi.org/g9t2bs |
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E-ISSN 2582-2160

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IJFMR DOI prefix is
10.36948/ijfmr
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