International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Identification and Evaluation of Key Factores influencing E-commerce approach by SMEs in Tirana District

Author(s) Dr. Zhaneta Ndregjoni, Dr. Ledia Sula, Prof. Dr. Liliana Elmazi (Billa)
Country Albania
Abstract This paper identified and evaluated the key factores influencing e-commerce approach by SMEs in Tirana district, which are: sales increase; efficiency; profits; business value; distribution costs; promotion costs; exchange of information; access to new markets; access to technological competencies; building consumer satisfaction.
Keywords SME, E-Commerce, efficiency, distribution and promotion costs, exchange of information, consumer satisfaction, Chronbach alpha coefficients
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-20
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.51514
Short DOI https://doi.org/g9t2bs

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