Identification and Evaluation of Key Factores influencing E-commerce approach by SMEs in Tirana District

Zhaneta Ndregjoni; Ledia Sula; Liliana Elmazi (Billa)

doi:10.36948/ijfmr.2025.v07i04.51514

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Identification and Evaluation of Key Factores influencing E-commerce approach by SMEs in Tirana District

Author(s)	Dr. Zhaneta Ndregjoni, Dr. Ledia Sula, Prof. Dr. Liliana Elmazi (Billa)
Country	Albania
Abstract	This paper identified and evaluated the key factores influencing e-commerce approach by SMEs in Tirana district, which are: sales increase; efficiency; profits; business value; distribution costs; promotion costs; exchange of information; access to new markets; access to technological competencies; building consumer satisfaction.
Keywords	SME, E-Commerce, efficiency, distribution and promotion costs, exchange of information, consumer satisfaction, Chronbach alpha coefficients
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51514
Short DOI	https://doi.org/g9t2bs

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Identification and Evaluation of Key Factores influencing E-commerce approach by SMEs in Tirana District

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