Building employer branding through HRM in competitive markets

Somya Mishra

doi:10.36948/ijfmr.2025.v07i04.51623

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Building employer branding through HRM in competitive markets

Author(s)	Ms. Somya Mishra
Country	India
Abstract	Overview of existing literature and business exemplars, attracting, engaging and retaining the talent.
Keywords	Brand advocacy, employee retention
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-27
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51623

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Building employer branding through HRM in competitive markets

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