A Study on Key Factors Influencing Consumer's Adoption & Purchase of Electric Cars

Author(s)	Jennifer Hezan Zaveri
Country	India
Abstract	The transition towards electric vehicles (EVs) is pivotal in achieving sustainable transportation goals. This study explores consumer perception and the key factors influencing the adoption and purchase of electric cars. Drawing insights from a structured survey of 244 respondents, the study examines awareness levels, sources of information, attitudes toward new technology, and driving compatibility with EVs. It also analyzes the perceived advantages (e.g., operational cost, environmental impact, performance features) and barriers (e.g., limited range, high battery cost, charging infrastructure) that shape consumer behavior. The findings highlight a growing awareness and interest in EVs among the youth and educated population, with strong influence from digital media and government incentives. However, concerns such as recharging time, service availability, and high upfront costs remain critical deterrents. The study contributes valuable insights for policymakers and EV manufacturers to enhance market readiness, improve consumer trust, and facilitate the broader adoption of electric vehicles in India.
Keywords	Electric Vehicles (EVs), Consumer Perception, Adoption Factors, Purchase Intention, Barriers to EV Adoption
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-23
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.51638
Short DOI	https://doi.org/g9t2fb

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International Journal For Multidisciplinary Research