The Role of Complex Big Data in Shaping the Future of Enterprise Decision-making

Author(s)	Priyam Vaghasia, Dhruvitkumar Patel
Country	United States
Abstract	As enterprises confront accelerating digital transformation, complex big data emerges as a cornerstone of decision-making processes. With dimensions far beyond the classical “3Vs” (Volume, Velocity, Variety), today’s data is defined by additional facets such as Veracity, Valence, and Variability, shaping an increasingly intricate landscape. This paper explores how such data ecosystems are integrated into enterprise strategies to drive predictive and prescriptive insights, real-time responsiveness, and strategic foresight. It delves into core enabling technologies, methodologies, case studies, challenges, and future trajectories. The study reveals that enterprises harnessing complex big data report up to 22% improvement in operational efficiency and a 33% gain in customer personalization outcomes, demonstrating its pivotal role in competitive advantage.
Keywords	Big Data, Enterprise Decision-Making, Real-Time Analytics, AI/ML Integration, Data Governance, Predictive Analytics, Cloud Computing, Edge Analytics
Field	Engineering
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-08-12
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.51731

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International Journal For Multidisciplinary Research