International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Innovation Strategies in Sustainable Businesses

Author(s) Dr. Arputha Sahaya Raj J
Country India
Abstract Innovation strategies have become crucial in achieving long-term sustainability in modern businesses. As environmental and social concerns grow, companies are increasingly required to integrate sustainability into their core innovation practices. This study explores how innovation strategies contribute to sustainable business models by analyzing key practices, outcomes, and challenges. Using qualitative and quantitative approaches, the research investigates how sustainable innovation drives competitiveness, enhances brand reputation, and meets regulatory standards. The study reveals that businesses that actively pursue eco-innovation, circular economy models, and stakeholder engagement outperform those that adopt conventional methods. It emphasizes the strategic importance of innovation in driving sustainable success.
Keywords Sustainable Innovation, Eco-friendly Strategies, Business Transformation, Corporate Sustainability, Green Technology
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.51840
Short DOI https://doi.org/g9t2f8

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