
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
AIMAR-2025
Conferences Published ↓
ICCE (2025)
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 7 Issue 4
July-August 2025
Indexing Partners



















Scenario-Driven Brand Positioning Strategies Informed by Real-Time Market Intelligence and Quantitative Consumer Insights
Author(s) | Mr. Harshit Nilesh Ranaware |
---|---|
Country | India |
Abstract | In an era of rapid market evolution, brands must adapt to shifting consumer preferences and competitive landscapes to maintain relevance. This study proposes a scenario-driven framework for brand positioning, integrating real-time market intelligence from curated social media datasets and quantitative consumer insights from structured surveys. Utilizing machine learning models and sentiment analysis, the research evaluates how brands can develop adaptive positioning strategies across diverse market scenarios. Findings indicate that scenario-based narratives enhance consumer resonance by up to 84%, with predictive models achieving 89% accuracy in forecasting preference shifts. This framework provides marketers with a robust toolset to navigate uncertainty and optimize brand equity. |
Keywords | Brand Positioning, Scenario Planning, Real-Time Market Intelligence, Quantitative Consumer Insights, Machine Learning |
Field | Business Administration |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-07-23 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.51867 |
Short DOI | https://doi.org/g9t2f3 |
Share this

E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.
