International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Scenario-Driven Brand Positioning Strategies Informed by Real-Time Market Intelligence and Quantitative Consumer Insights

Author(s) Mr. Harshit Nilesh Ranaware
Country India
Abstract In an era of rapid market evolution, brands must adapt to shifting consumer preferences and competitive landscapes to maintain relevance. This study proposes a scenario-driven framework for brand positioning, integrating real-time market intelligence from curated social media datasets and quantitative consumer insights from structured surveys. Utilizing machine learning models and sentiment analysis, the research evaluates how brands can develop adaptive positioning strategies across diverse market scenarios. Findings indicate that scenario-based narratives enhance consumer resonance by up to 84%, with predictive models achieving 89% accuracy in forecasting preference shifts. This framework provides marketers with a robust toolset to navigate uncertainty and optimize brand equity.
Keywords Brand Positioning, Scenario Planning, Real-Time Market Intelligence, Quantitative Consumer Insights, Machine Learning
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-23
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.51867
Short DOI https://doi.org/g9t2f3

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