
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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Attitude of children towards TV advertisements and its impact on buying behaviour of their parents
Author(s) | Dr. ANOSH PAUL |
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Country | India |
Abstract | Educating the customer is the core concept behind all the advertisements strategy. Advertising Channels include various platforms and one of the important platforms is television. In India children are sometimes the forced power for their parent to make a buying decision. This research paper deals with the attitude of children towards the advertisements on television and the relationship between this attitude the parents’ buying decision for a particular product. Main objective of this research work is to examine the relationship between children’s power to influence their parents and the buying behaviour of parents. Descriptive research design is used for this study with a sample of 100 parents. Chi-Square test and t-test are used to analyze the collected data to test the hypothesis. It is proved that, there is no significant difference between gender and children’s attitudes towards television advertisements and there is significant difference between gender of children and parents’ purchasing decision with respect to product advertisements on TV. |
Keywords | Advertisement, buying decision, children’s power |
Field | Business Administration |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-07-24 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.51925 |
Short DOI | https://doi.org/g9vpjb |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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