Social Media Algorithms: Revolutionizing Human Resource Management and Employee Branding

Author(s)	Sanjeev Agrawal Global Educational University, Bhopal, Shashwatee N Sinha, Eesha Pandey, Ayushi Mishra
Country	India
Abstract	The advent of artificial intelligence (AI) and machine learning (ML)-powered social media algorithms has substantially transformed human resource management (HRM) and employee branding paradigms. These algorithms enable targeted and customized content dissemination, significantly enhancing recruitment efficiency, employee engagement, and employer branding efforts. This study synthesizes existing literature and industry analyses to examine the integration of social media algorithms in HR functions. It highlights the benefits in talent acquisition and brand development, while critically evaluating pressing challenges such as data privacy concerns, algorithmic bias, and ethical dilemmas. The paper offers strategic recommendations for responsible and effective implementation of social media algorithms to foster sustainable HR outcomes.
Keywords	Keywords: Social Media Algorithms, Human Resource Management, Employee Branding, Talent Acquisition, Recruitment, AI in HR, Algorithmic Bias, Data Privacy, Digital HR, HR Analytics.
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52010
Short DOI	https://doi.org/g9vpw4

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