International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Social Media Algorithms: Revolutionizing Human Resource Management and Employee Branding

Author(s) Sanjeev Agrawal Global Educational University, Bhopal, Shashwatee N Sinha, Eesha Pandey, Ayushi Mishra
Country India
Abstract The advent of artificial intelligence (AI) and machine learning (ML)-powered social media algorithms has substantially transformed human resource management (HRM) and employee branding paradigms. These algorithms enable targeted and customized content dissemination, significantly enhancing recruitment efficiency, employee engagement, and employer branding efforts. This study synthesizes existing literature and industry analyses to examine the integration of social media algorithms in HR functions. It highlights the benefits in talent acquisition and brand development, while critically evaluating pressing challenges such as data privacy concerns, algorithmic bias, and ethical dilemmas. The paper offers strategic recommendations for responsible and effective implementation of social media algorithms to foster sustainable HR outcomes.
Keywords Keywords: Social Media Algorithms, Human Resource Management, Employee Branding, Talent Acquisition, Recruitment, AI in HR, Algorithmic Bias, Data Privacy, Digital HR, HR Analytics.
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52010
Short DOI https://doi.org/g9vpw4

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