International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 4
July-August 2025

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A Study On Customer Satisfaction And Experience Towards E-Banking Service With Special Reference To Tura City

Author(s) Ms. Richika Kedia, Mr. Chenang Ch Sangma
Country India
Abstract Abstract
The banking industry has seen tremendous change as a result of the quick development of technology, with e-banking emerging as a key instrument for providing easily accessible, effective, and secure financial services. With an emphasis on important elements such service quality, user experience, dependability, security, accessibility, and customer assistance, this study examines customer satisfaction with e-banking services in Tura city. Understanding these factors is crucial to improving customer experience and loyalty as digital use increases and bank rivalry heats up. One hundred online banking users chosen via non-probability convenient selection were given a structured questionnaire to complete in order to gather data. User input and usage patterns were interpreted using simple percentage analysis, which made it possible to identify service gaps and factors that influence satisfaction. For financial institutions looking to maximize their e-banking platforms, the findings provide insightful information. Banks may build long-term client relationships, increase user engagement, and promote trust by attending to consumer complaints and improving service performance.
Keywords E-banking, user experience, digital banking, customer satisfaction, and service quality
Field Sociology > Banking / Finance
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52029
Short DOI https://doi.org/g9vpws
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E-ISSN 2582-2160
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