Mobile Payment Adoption Among Youth: Generation Z

Author(s)	S. Evangeline Green, Dr. R. Sheeba, Dr. J. Daniel
Country	India
Abstract	This paper aims to understand that influence on mobile payment adoption among youth: Generation Z customers. Mobile payment systems are services that enable consumers to make purchases via Apple or Android smartphones, tablets, or wearable devices using all major credit, debit, and gift card networks, alongside bank account information. The findings from this study aim to contribute valuable insights to financial institutions, policymakers, and businesses seeking to understand and cater to the preferences of this influential demographic group. The implications of this research extend beyond academic circles, providing practical recommendations for industry stakeholders to enhance mobile payment adoption strategies targeted at Generation Z. Ultimately, this study seeks to contribute to the ongoing discourse on digital finance and youth consumer behavior, fostering a better understanding of the dynamics influencing mobile payment adoption in the context of Generation Z.
Keywords	Performance Expectancy, Effort Expectancy, Social Influence, Behavioral Intention
Field	Arts
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-29
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52106
Short DOI	https://doi.org/g9vpzj

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International Journal For Multidisciplinary Research