International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Mobile Payment Adoption Among Youth: Generation Z

Author(s) S. Evangeline Green, Dr. R. Sheeba, Dr. J. Daniel
Country India
Abstract This paper aims to understand that influence on mobile payment adoption among youth: Generation Z customers. Mobile payment systems are services that enable consumers to make purchases via Apple or Android smartphones, tablets, or wearable devices using all major credit, debit, and gift card networks, alongside bank account information. The findings from this study aim to contribute valuable insights to financial institutions, policymakers, and businesses seeking to understand and cater to the preferences of this influential demographic group. The implications of this research extend beyond academic circles, providing practical recommendations for industry stakeholders to enhance mobile payment adoption strategies targeted at Generation Z. Ultimately, this study seeks to contribute to the ongoing discourse on digital finance and youth consumer behavior, fostering a better understanding of the dynamics influencing mobile payment adoption in the context of Generation Z.
Keywords Performance Expectancy, Effort Expectancy, Social Influence, Behavioral Intention
Field Arts
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-29
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52106
Short DOI https://doi.org/g9vpzj

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