Tech Driven Consumption: Exploring the impact of Mobile Banking and  M - Shopping on Consumer Behaviour

Author(s)	Ms. Rashmi Anchan, Ms. Mallika Kotian, Dr. Shrinivasa D Mayya, Dr. Ajoy S Joseph
Country	India
Abstract	The advancement of information technology has been widely applied across various sectors, including banking and online shopping platforms. This study investigates the impact of mobile banking and M- shopping consumer behavior. A total of 300 active Mobile banking users for M-Shopping was selected as a research sample. Employing exploratory research with a quantitative approach, the study utilized SPSS Data Tool for hypothesis testing. Based on the analysis it is found that Mobile banking and M Shopping significantly and positively affect consumer behavior.
Keywords	Mobile Banking, M- Shopping, Consumer Behavior, Technology adoption, Tech – Driven Consumption.
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-27
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52168
Short DOI	https://doi.org/g9vps6

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