A Study of Madhubani Paintings and Youth Engagement in the Digital Age

Author(s)	Mr. Arun Kumar, Dr. Kumari Pallavi
Country	India
Abstract	Indian art has always mixed external inspirations with indigenous customs, and it has developed alongside Indian civilization. The state of Bihar's Mithila and Nepal and north India, is home to a rich culture heritage and traditional art that serves as a warehouse for knowledge. Since the art is thought to have started in the Treta Yuga, Madhubani painting has been a vital element of Mithila heritage for thousands of years, passed down from mother to daughter. Up until 1934, the only folk art practiced in the villages was Madhubani art. This study explores the impact of Madhubani paintings on youth engagement in the digital age. Through a quantitative case study approach. The study examines how digital platforms and social media are being used to promote Madhubani paintings and engage youths in traditional art forms.
Keywords	Mithila Paintings, Youth engagement, Madhubani Painting, Digital Media, Indian culture
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52216
Short DOI	https://doi.org/g9vpsn

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